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Mixify Perfume gifted to Susan Sarandon GBK Pre Oscars Celebrity Gifting Lounge

Susan Sarandon, Chef Filippo Sinisgalli of Il Palato and Terry Notary at the GBK Luxury Lounge in honor of the 90th Academy Awards

Markets Insider
Mar 6, 2018

Oscar Nominees, Presenters gathered at the Chanel-owned St. Supéry Tasting Room on Rodeo Drive for the 10th Annual GBK Luxury Lounge in honor of the 90th Academy Awards. The elegant event was filled with celebrities being wined and dined as they were introduced to the newest, most innovative, and luxurious products on the market today.


Oscar Presenter, Viola Davis, at the GBK Luxury Lounge with GE Lighting’s C by GE Sol, an all-in-one smart light with a sleek modern design that has the features, functionality, and voice control of Amazon Alexa

Guests were greeted with a wine tasting at the StSupéry bar upon arrival, where they were introduced to StSupéry Estate Vineyards & Winery's winemaker Michael Scholz, and gifted a VIP Tasting Experience at their Napa Valley Winery. Next, they were led through at tasting experience from Michelin Star Chef Filippo Sinisgalli of Il Palato Italiano. Nominees and Presenters were gifted a Panettone created by Mauro Scaglia, which is an Artisanal Italian dessert brought from Italy by air, dough raised with a 81 year-old yeast, and 100% fresh and organic ingredients. The Panettone was packaged in a sophisticated black and gold box with illustrations by a very talented Italian artist called Monica Zani. Il Palato Italiano also gifted a deluxe gift box with organic tomato sauce, organic pasta, extra virgin olive oil, beautiful hand-made stainless steel fork to cook pasta, as well as a generous certificate for a high-class Italian dinner experience with unique wine pairings, at the celebrity’s home, for up to 15 people.

My Star Moment was on-site creating star charts of the night sky for significant dates such as birthdays and wedding anniversaries which they printed into frameable artwork. Cambria was offering nominees and presenters $5000 kitchen renovations and gifted their choice of gorgeous marble cheese boards, which will pair nicely with the award-winning wine they snagged from StSupéry. Healing Salt Cave has the stars covered after award season, with gift certificates for relaxing spa services at any of their locations nationwide or in Canada, and Texere Silk was gifting their choice of silk robes, which is perfect for after their spa treatments.

OG Hot Sauce spiced things up a bit, sampling their delicious Onion and Garlic Hot Sauce, and John Kelly Chocolates sweetened the deal by gifting their decadent assortment of truffles. After treating themselves, talent was introduced to Shapa, the revolutionary new scale that is changing the way we weigh ourselves every day, improving behavior patterns as well as our quality of life. The celebrities loved the sleek design and options of colors to match every home decor. Living in Gratitude, who has created practical tools to make it easy for people to start a GRATITUDE practice to find more joy, happiness and love, and in their life exactly the way it is right now, offered a welcomed escape from the hustle and bustle and a space to reflect on what really matters in life.

Woodchuck USA, an innovative would engraving company out of Minnesota, was a crowd favorite, with customizable wooden engraved sets including notebooks with the Hollywood sign and Los Angeles skyline, engraved cufflinks, and Hollywood Sign bottle openers. NICA travel brought the Nicaragua experience to LA, offering cigars and rum well they told the celebrities about the 3-Day, 2-Night trip in the historical city of Granada at Hotel Plaza Colon for two people that they are receiving, Including Boat Tour and Island Hopping at the archipelago of Lake Nicaragua, Traditional Island Lunchin Isletas sii Granada, Volcano Crater View Night Tour of Volcan Masaya to see the boiling Lava, Walking Tour through historical cathedrals, Coffee Plantation Tour, and a Goodbye Dinner at the famous Calle La Calzada in downtown Granada.

Woodhouse Spa is a 5-star luxury spa experience - a spacation. Talent went home with a luxury gift experience from The Woodhouse Day Spa representing the amazing products used in spa services and available in their spa boutique, valued at over $1000. And because the celebs can’t make it to the spa everyday to feel their best, ComRa has them covered. ComRa is a simple and effective personal device for your health needs, based on established medical technology that relieves pain, repairs injured tissue and nerves, restores vitality and stamina so that you can enjoy life, every day.

 Surf Air was excited to offer the nominees and presenters a round-trip charter service for anywhere in California or Texas. ICON Air also had the celebs covered in the sky, offering them the experience to learn to fly the plane. ICON's mission is to reinvent personal flying by providing consumer-friendly, safe, technologically advanced aircraft that allow the freedom, fun, and adventure to be accessible to those who have dreamed of it. 

Safi Kilima Tanzanite, the global leader in tanzanite, wowed the Oscars crowd with the "Safi Kilima Tanzanite Bolo Bracelet" which features five tantalizing oval tanzanite stones joined by an infinity motif and finished with a unique sliding adjustable clasp. In 2017, Tanzanite celebrated its 50th anniversary and the timeless quality, superior grade and value that has become synonymous with the rare, blue and violet colored stone. Many of the Oscars attendees borrowed jewelry to wear Sunday evening, to complete the red-carpet look. Dagoma USA, created 3-D art at the lounge, including their own take on a Woman Oscar statue with long hair, and even created a Yoda for Mark Hamill when he came through.

Swanky Retreats, the magazine that takes readers traveling outside the obvious, partnered up with multiple locations to treat the celebrities with the gift of relaxation and travel. The Hilton Puerto Vallarta gifted two-nights at their all-inclusive resort set amidst the Bay of Banderas beaches, one of Puerto Vallarta's most iconic locations. Swanky Retreats also offered a choice of 2-night Portugal stays at Nau Hotel, Hilton Villa Moura, Real Marina Hotel and Spa Santa Eulalia to accommodate every travel personality.

ADM, GBK’s Chinese partner, was excited to announce the partnership with GBK and what that means for future events. ADM is one of the biggest design management forums in Asia and also the biggest exhibition of ideal life fair in China. As a Chinese Strategic Partner of GBK, ADM will create a luxury gift lounge in China in November. They invited celebrities as VIP guests to experience this lounge and the media festival. ADM is partnering with GBK to bring Chinese products to the U.S. market, and offering celebrities a 4-night stay at a 5-star hotel, as well as a VIP Experience during their ADM Conference. Nanoceutical Solutions is an FDA Registered Nanoceutical manufacturing company that produces the highest quality of Oral Nutraceutical, Vitamin, and Supplement products improving the quality of life for our customers by unlocking the true potential of Nanotechnology. They educated the Hollywood and A-listers clinically proven Nano-sized Sublingual Glutathione manufactured in the USA at their FDA Registered facility.

Bouvery CV was a welcomed sweet treat pouring their gluten-free chocolate vodka for the celebs to sip on while picking their favorite items from the Artisan Group. The Artisan Group always spoils the celebrities with a collection of handcrafted jewelry and accessories, spa and bath products, candles, fine art, a [Mixify Beauty] perfume kit, and other handmade gifts created by small business artisans around the world. Guests of GBK were delighted to hear about the GAIN Foundation and the work that they are doing to improve nutrition worldwide. Many celebrities are excited to get involved and see how they can help, as well as attend their gala in the Summer of 2018. Stars also took home Oscar-designed Cookies by Citron Catering and delicious honey by Manuka Health

GE Lighting was the perfect grand finale, introducing the GE Lighting’s C by GE Sol, an all-in-one smart light with a sleek modern design that has the features, functionality, and voice control of Amazon Alexa. GE Lighting’s C by GE brand Lights the Way You Live with outcome-driven, all-in-one lighting solutions to solve real-world challenges and tap into new potential at home, enabling homeowners to do more and be better. Part of the GE Lighting portfolio, C by GE products build on the company’s century of innovation, invention and imagination at work. Their deep understanding of the home and their expertise in the connectivity of things results in simple, connected designs to help people thrive.





GBK, formerly GBK Productions, is a luxury lifestyle gifting and special events company, specializing in entertainment marketing integration. Formed in 2000 by Gavin Keilly, the company’s Founder and CEO, GBK consists of five divisions: GBK Celebrity Gifting, GBK Special Events, GBK Weddings, GBK Charitable Consulting and GBK Marketing & Public Relations. Widely known in the entertainment industry for bringing that little extra something into the Luxury Lounge environment, GBK offers its clients a full range of marketing services. For more information on Gavin B. Keilly (CEO) or GBK, please go to gbkproductions.com



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