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NY NOW show opens, revealing this year’s holiday beauty shopping trends to watch

Mixify Beauty DIY nail polish lip gloss perfume

 By Deanna Utroske

The semi-annual trade show, once known as the New York International Gift Fair, opened this weekend and runs through Wednesday, August 23. Exhibitors showing personal care, cosmetics, and fragrance, provide an early look at which product trends will be in every boutique this season.

Blend it yourself beauty made an appearance at the show. Mixify Polish, a brand that sells DIY kits to make personalized nail and lip colors was also showing its newly launched DIY fragrance kit.