Supporting local is a multi-layered statement that can involve Amazon and “large” online marketplaces. In my community, the common cry is “support local”, which is great. I’m a member of our local Chamber of Commerce, I actively seek out small batch and artisan creators and enjoy the diversity small businesses bring to a community. Here’s the thing, what people really mean when they say “support local” is “support the local businesses whose store fronts we drive past”. There’s a plethora of local businesses hidden in shared workspaces, behind cottage industry and home-based businesses. So, how can a community support these micro-businesses?
Here’s the purchasing hierarchy:
Amazon has been the bane of my existence. I have lost count of the numerous problems caused by Amazon from moving and losing inventory, to not understanding our product and taking 3 years to list, to another year + to be listed on FBA (Prime), to the creative accounting and reporting alongside metrics that don’t reflect our business values. I could go on….if you’ve sold on Amazon, you already know the inertia inherent in interfacing with representatives with no knowledge of the issues and no authority to resolve the issue as one-size-does-not-fit-all.
Here’s the thing. Amazon, and other online marketplaces such as The Grommet, give small and innovative businesses a voice, reach, distribution, and discoverability. Some platforms are much easier, and enjoyable, to work with than others, each has its established customer network waiting to be introduced your business. What this means in a tangible, everyday way:
As a customer-centric business where individualized attention and fulfilling promises matters, I would rather you support my small business through any of our channel partners than not at all. If you can’t buy direct, or it doesn’t make sense to, buy through one of our partners, it’s OK!
Mixify creates innovative, fun, experiential creator kits for teens and tweens that ignite their curiosity
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